E-Marketing Essay Example | Topics and Well Written Essays - 3000 words

E-Marketing - Essay Example Business firms are very fond of e-marketing today and the growth in e-marketing has seen an all time high of late because not many financial resources are required in this form of marketing as opposed to setting up stores in different parts of the world where the customer base to be catered to is very limited. E-marketing is accessible to all kinds of people all over with an access to an internet connection and makes life much easier and convenient for people. Instead of standing in line to buy products and waste time travelling, a consumer can easily buy products online while he is travelling somewhere; for example, a woman buying books from the internet, from a website like amazon.com while sitting on a train to a meeting in the morning – thus no time is lost as she is able to use the interim travel time efficiently and by the time she reaches home in the evening, she would have received her package as well – making life so much more convenient than standing in line a t the store and taking time to choose her books. This paper focuses on all aspects of e-marketing – from how it has significantly changed the world as we see it today to the various advantages and challenges that it faces and also helps to provide a number of interesting examples throughout the course of the explanation. Creativity is a very essential aspect of internet marketing because the first thing that a business entity needs to do is create a website that will appeal to the consumers at large and is also very user friendly – especially on gadgets like smart phones which are used more than laptops for browsing the internet. The design and development of a website is very crucial to its existence because advertising and marketing also needs to be taken care of through this medium – it is thus very important for an organization to make sure that all the marketing that it does online brings it results by taking care of the creative and technical aspects. This can be done by posting advertisements and banners on various websites, using social networking websites to display products and services as well as post surveys on websites to ask customers their opinion and thus gather data and use it for its benefit.2 There are many different kinds of internet marketing that companies indulge in. they may be classified on the basis of the following; display advertising where advertisements in the form of banners are displayed on random websites which when clicked transport the user to the website where the goods and services are being sold. In order to do this the business firm needs to take permission from the host website, for example banners on Face book; Search engine marketing is another method in which business organizations pay search engines to show up on the results or on the side when a customer types in certain key words; Social media marketing is close to display advertising where social media websites are used to advertise and promot e products and services and create traffic thus; e-mail marketing is done when e-mails are sent to a wide database of people regarding the promotions offered by the business entity luring them to the websites; video marketing is done through websites like YouTube where videos regarding

Applying objectives Assignment Example | Topics and Well Written Essays - 250 words

Applying objectives - Assignment Example For example, small business will focus primarily in, marketing, customer care, employee retention, growth and core values. With marketing, the business firm will understand the consumer buying trends hence they become able to anticipate the distribution needs of products and develop relevant business partnerships. Secondly, noble customer service enables the firm to retain her clientele and generate more of repeat revenue. Next, employee retention would be of essence since employee turn over costs lots of money. The money incurred in recruitment and productivity. Moreover, growth will equally be a prime objective in small businesses since and core values will also help state the beliefs of the company in terms of employee satisfaction, costumer interaction, responsibility the society excreta. On the other hand, mega business enterprises would prioritize different objectives such as; profitability, productivity, maintains financing, competitive analysis and change management. Profitab ility will ensure that the profits or revenue is above the costs incurred. Productivity Coca-Cola company business being a mega business enterprise will prioritize customer retention, competitive analysis and productivity as its major objectives. The efficiency of the machines of production, the level of customer retention through situational analysis can be evaluated in measuring these goals. Some of the types of outsourcing are BPO and KPO. In business process outsourcing deals with outsourcing of a particular product such as a payroll while knowledge based processing entails carrying out standard processes to the clientele. The latter is more effective because it addresses the extramural needs of the consumer. BPO is advantageous because it gives opportunity o employment. It equally has disadvantageous because it impedes creativity. On the other hand, KPO is advantageous because it gives room for innovation and learning through