HTML and Web Site Construction :: essays research papers

Chapter 1 Planning   Ã‚  Ã‚  Ã‚  Ã‚  When you plan your web page you start by writing everything down on paper. Write what you want your web page to say, show, and do. To make a map of the links you will be using, write a circle in the center of a new sheet of paper and write HOME in it. Then draw lines to other circles that say the names of your sub pages. Later you will learn how to link your home page to your sub pages. Chapter 2 Starting your front page   Ã‚  Ã‚  Ã‚  Ã‚  First we want to have a simple text program to use. Go to START programs Accessories NOTEPAD. Notepad is the only program I found to work for html. After you are in notepad type the following. - this will start an html document   Ã‚  Ã‚  Ã‚  Ã‚   - starts the header   Ã‚  Ã‚  Ã‚  Ã‚  - title that you see at top left corner on screen   Ã‚  Ã‚  Ã‚  Ã‚  - ends title   Ã‚  Ã‚  Ã‚  Ã‚  - ends header   Ã‚  Ã‚  Ã‚  Ã‚  - starts the body ( the guts )   Ã‚  Ã‚  Ã‚  Ã‚  - ends the body   Ã‚  Ã‚  Ã‚  Ã‚  - ends html document ( IMPORTANT )   Ã‚  Ã‚  Ã‚  Ã‚  After the 1st tag, type the name you want to appear in the upper left corner of your screen. This will put whatever you typed ( between the two title tags ) up in the upper left corner of your screen. Note: Make sure that you type in between the two title tags. If you don’t you won’t see the title on the screen.   Ã‚  Ã‚  Ã‚  Ã‚  TIME TO SAVE! After you finish typing your title click on the file option menu at the top of the screen. Once there, click â€Å"save as†. Save the document to a new 3  ½Ã¢â‚¬  floppy as home.htm. You must save it .htm or your internet browser will not open. If you are done saving it go to â€Å"my computer† on the desktop and click on 3  ½ floppy ( A: ) Then click on home.htm. When the file opens up look at the upper left hand corner of your screen. There you should see your title. To edit the web page and add more stuff, click on view ( at top of screen ) then click source. Notepad should open up with the codes you typed earlier. After you are done editing go to file save. Then go back to your web page and click REFRESH. This should refresh the screen to what you just typed. Chapter 3 Text, centering, coloring, and font   Ã‚  Ã‚  Ã‚  Ã‚  To enter text into your web page, all you need to do is type what you want any where in between the two tags.

Different Brands of Car Dealerships Are Usually Located Near One

1. Different brands of car dealerships are usually located near one another on the same street. What are the pros and cons of this strategy? There are several pros and cons when considering car dealerships locating near one another on the same street. Car dealers cluster because it is in their best interest to do so, given consumer behavior. Buyers would be less prone to buy if dealers were discrete and far away from one another, but they are more prone to shopping if dealers cluster along the same street. One disadvantage of this strategy is the high level of competition amongst each other.This strategy also encourages dealerships to decrease prices, have sales or promotions on vehicles to attract customers. It also encourages the employers to find additional ways to keep their employees motivated to maintain high quality customer service. 2. How does the mall that you shop at frequently combine the shopping and entertainment experience? The mall that I shop at frequently combines t he shopping and entertainment experience by expanding the size of the mall and introducing a vast selection of food choices in the food court.Recently, they open another food court on the other end of the mall, which also has new restaurants from which persons can choose from when they desire to have a meal. In addition, they built a theatre which has eight screens that can be viewed on a daily basis. Also, the entertainment experience is enhanced by performances of both local and international artiste on a regular basis as they perform different genres of music and dance. 3. Why would a Payless Shoe Source store locate in a neighborhood shopping center instead of a regional shopping mall?A Payless Shoe Source would locate in a neighborhood shopping center instead of a regional shopping mall because neighborhood shopping centers are attached rows of stores managed as units, with onsite parking usually located in front of the stores. Payless would want to locate here because they off er customers convenient locations and easy parking, and they have relatively low occupancy costs. Whereas, a regional shopping mall have higher intensity of competition. This is so because it is an enclosed area with similar types of stores with the same products.Also, the occupancy cost is high, in addition to the restricted rules governing window displays and signage. And, customers don’t always have time for a leisurely stroll through a mall. A freestanding location is more convenient because customers can park in front the store, buy what they want, and continue their other errands. 4. Staples and Office Depot both have strong multichannel strategies. How does the Internet affect their strategies for locating stores? Internet has become a major turning point in businesses today.Because of the internet, customers can now order their products from both Staples and Office Depot via the internet. There is no need for them to actually visit a store to see what they have to off er and purchase goods. As a result of this shift in the internet technology, Staples and Office Depot don’t have to be as concerned about the location of their stores. Once their goods and services are well advertised and popular (which they are), people will see them via the internet and make the necessary purchases.

The Contribution of Informatics to the Development of Social

Essay The contribution of Informatics to the development of social networks and their impact on society Change is continuous constant; inevitable and sometimes unpredictable. We can easily say that world has changed a lot in industrial and mechanical era but the change seen in last half a century is exponential and amazing. If we have to credit one invention which had bought such a revolution, it would be computers. With advent of computers, a new paradigm shift was seen, computers enable mankind to compute and process data in more meaningful way with a blink of an eye.And it did not stop there, once a standalone computing machine, the true acumen of computers was judge when they were connected with each other forming a giant mesh of information following from one place to another in speed of light. As technology advances, the hardware and software capabilities of computers increased, now recently 1terabyte of hard disk space is normal for personal PCs, where servers and super comput ers can manage thousands of terabyte easily.Well it is debatable that can we apply â€Å"Moore’s Law† on the expansion of Internet too, but in practice it’s seen that Internet has grown tremendously in past years. Currently there are more than 50 billion web pages on Google alone, so one can easily imagine the depth and breadth of Internet. Humans have always shown eagerness and urge to learn unlearnt, find which is not found yet and invent things with improvisation and innovation. This hunger for knowledge is reflected on Internet, as it has abundance of information where millions of people quench their thirst.But the most amazing thing about the age of information and Internet is that they not only infested our professional or educational life but they have imbued our social life too. Aristotle once quoted in his Politics that â€Å"Man is by nature a social animal’, well if Aristotle would have been alive now he would have uttered that indeed man is s ocial network animal. Internet helped to shape new social norms in our generation, though we are in transaction period but in more than two decades this would be a tautology.Alvin Toffler in his book â€Å"The Third Wave† declared that the shores of the Earth have been struck by wave of information. Interestingly the power of Internet and socializing through networks was so strong that when Alvin Toffler wrote this book back in 1980’s Internet had not yet reached its epitome, though it has not reached it now but it’s far more glorious than back in 80’s. But still the anthropological changes pointed by Alvin are very visible and evident. Ships, trains, supersonic jets etc. have not shortened the edges of this world but Internet has really made this world a global village.It would not be an exaggeration; but single invention of making a meager data packet flow from one point to another brought all other inventions of 20 century to their knees. As there was a huge junk of scattered information lying on the Internet which would be useless in majority of cases was channelized by the brilliant idea of socializing sites. The informatics provided a concrete edifice to these social sites which developed their existence surrounding it. I can still remember that when I made my first account on orkut and shared a funny and witty scrap among my friends. I was rejuvenated by the replies and then it was no looking back.The concept of interacting with your friends who are at far geographical locations was just amazing and it also provided a taste of cross cultural exchange, and not only that but also increases your intellect by indulging in talks and debates around the world. The lacuna of geographical, cultural, religious, cast, creed etc. was beautifully filled by social sites and networks. The vastness of these social sites are unimaginable, as on face-book statistics, its reported that 800 million users are active member of face-book, and accor ding to Metcalfe’s law the number of connections can be calculated by squaring the connected people.One can hardly imagine vastness of the â€Å"node link† graph of these social sites. There is no harm in accepting that these social sites are now imperative part of our lives. But with pros there are also some cons attached they come with package, as human being is a bit stubborn, prejudice and many people will argue but sometimes irrational too, social site failed to provide tolerance and flexibility.It rather serves the purpose of fulfilling your social desires; desire to be loved and liked by your friends etc. But still I am not pessimistic, I am firm believer that these social networking may not bring complete ignorance and patience but will pave the path for global tranquility. In the end, I would like to conclude that social networking has shaped this world and I feel lucky and blessed to be a part of this revolution.

It’s Never Too Late Essay

I’ve always been the student who made decent grades and yet never participated in any extracurricular activities. I danced for a couple of years when I was younger, but as I grew older, I became shy. When I got to high school, I became distracted and my grades starting declining. I knew I had to start joining clubs or be active to have a good resume. I needed a reality check to stop slacking and get serious before it was too late. Finally my junior year came and I had a new attitude. Starting the last week of summer before entering my junior year was volleyball season. At first I was hesitant about playing and I was quite nervous since I’ve never played before. Some of my peers encouraged me to try it and it was the greatest decision I have made in high school. Even though I started playing a sport near the end of my high school career, I don’t regret the route I took. Becoming a student athlete was tough on my schedule but I got acclimated fast. Luckily, my coach was also my math teacher so he was adamant about me being a successful student and athlete. Since I never played a sport I never felt as tired as when I am finish with drills after practice but I kept my grades high. While playing volleyball, I have learned to manage my time wisely. I knew if I had practice until six in the afternoon and there was homework to do afterwards, then there was no time to spare. I now greatly value time management and it has helped me improve in many facets of my life. My outcome of playing volleyball was my greatest achievement in high school. I learned how to schedule my days wisely, be an effective team player and overall better student. It’s true when they say â€Å"your junior year in high school is your hardest year†, but I can say with pride and joy that I overcame that theory. I made the best grades in my first semester in contrast to my academic performance in my freshman and sophomore years. It is now my senior year, I’m playing volleyball again, and hopefully I will be offered many scholarships from different colleges to play this sport.

Aristotle Life Story

Aristotle was born in Greece approximately 384 B. C. , to parents Nicomachus and Phaestis. His father Nicomachus was physician to King Amyntas of Macedon, and his mother was of a wealthy family from the island of Euboea. When he was 17 he went to study at Plato’s Academy in Athens, where he stayed for around 20 years. Aristotle did very well at the Academy, but when Plato died he was not chosen to be among the leaders. Soon after Plato’s death he left to tutor Prince Alexander, later to be known as Alexander the Great. Aristotle later returned to Athens to open his own school which is known as the Lyceum.Aristotle was more interested in science than other philosophers in his time, maybe because his father was a doctor. He’s sometimes referred to the father of science. One of Aristotle’s most important contributions was sorting and classifying the various knowledge of science into branches. He thus laid the foundation of science today. Aristotle is also tho ught to be the father of the scientific method. In ancient times, gods were thought to be the cause of events in nature. Early Greek philosophers questioned the roles of gods as the cause of these events. If the gods weren’t the cause of these events, who was?Philosophers advanced explanations based on philosophical principles and mathematical forms. Aristotle found that unsatisfactory. He was the first to realize the importance of empirical measurement (measurement based on observation and experience), believing that knowledge could only be gained from building on what was already known. Aristotle’s contributions were measurement and observation, which is what science, is built upon. He was the first to propose the idea of induction as a tool to gaining knowledge, and understood that theoretical thought and reasoning had to be supported by real world findings.His method is summarized as follows; Study what others have written about the subject, look for the general co nsensus about the subject, and perform a systematic study of everything even partially related to the topic. This is the very first sign of a scientific method. Aristotle loved categorizing and organizing things. For instance, with the soul he thought it was composed of two components: a rational and irrational part. The rational half was subdivided into â€Å"scientific† and â€Å"calculative† sections, and the irrational half was made up of a â€Å"desiderative† (desire) part and a â€Å"vegetative† part.A person operates by combining all the workings of these parts. The vegetative part may be hungry. The desiderative part may want lots of candy instead of, say, vegetables, but the scientific part knows candy will be bad for teeth and weight. The calculative part will then try to work out a compromise. Problem solved! Aristotle assumed that there must be some basic commodities that combine to make all things. These basic four groups are, earth, water, a ir and fire, and each of these are a combination of two of four opposites, hot and cold, and wet and dry.For example, fire is hot and dry. He claimed that all materials were made from various combinations of these elements. His love of categories also led him to divide people into three groups. The big group, who loved pleasure, a smaller group -includes politicians- that love honor, and the smallest, but most elite group, who love contemplation. The latter were the philosophers. Aristotle’s next task was to find the key reason that separated humans from animals. His answer was our ability to reason. Aristotle’s really great contribution was that of biology.Having established the division between humans and animals he set out categorizing all he could of the biological world. He grouped animals with related characteristics into genera and then divided these genera into species. This same process is used today, though subsequent research has caused some of the individua ls to be moved around. He wrote in detail about five hundred different animals in his works, including a hundred and twenty kinds of fish and sixty kinds of insect. He was the first to perform dissections on living things, so he could try to make sense of how they worked.He described how a chick develops within an egg and realized that dolphins and whales were different from fish. He noted that ruminant animals, like cows, had multi-chambered stomachs, something that separated them from simple-stomached animals. Not only did he study large animals, but small ones as well, such as bees. He also made lead way in botany. He attempted to classify over 500 plants into trees, shrubs, and herbs and, while he was not entirely successful in this, he certainly understood which features of plants were necessary for making distinctions.This time he has earned the title of father over botany. Aristotle made many other contributions to science, one of which was proving the Earth was a sphere, alt hough he wrongly thought that Earth was the center of the universe. Plato disagreed with this theory; he sided with Copernicus who rightly thought the sun was the center of the universe. Aristotle also studied physics. He did not have many tools for experimentation so he could not measure time or speed. He did not allow for invisible forces, so he did not study gravity. Things fell to Earth and the moon circled the earth because that’s what they did.In spite of his limitations, Aristotle made some remarkable contributions to physics and laid the groundwork for Galileo, Newton, and Einstein. He reasoned that infinite velocities could not exist, that time and movement are continuous and inseparable, and that time was even flowing, infinite, and the same everywhere at once. These are all true, and are part of Einstein’s Theory of Relativity. That’s amazing considering the limitations he had to work with. Anti-Macedonian feeling broke out in Athens around 323 BC. Th e Athenians accused Aristotle of irreverence.He chose to flee, so that the Athenians might not â€Å"twice sin against philosophy† (by killing him as they had Socrates). He fled to Chalcis on the island of Euboea. Aristotle died in 322 BC. After he died a lot of his work and research was lost. It is thought that today we only have about 1/3 of what he had originally written. Aristotle was an amazing scientist, but even he was not without mistakes. For example, he wrongly assumed that force is required to keep an object moving at constant speed. This error held progress back for years. He also, as I stated before, thought the Earth was the center of the universe.But, really isn’t that what science is about? Trial and error, make mistakes then learn from them, that’s how you make real progress in science. Aristotle is proof of this. Look at all the progress we have made today, from his mistakes. Bibliography Bibliography 1. http://www. ucmp. berkeley. edu/history/ aristotle. html 2. http://www. enotes. com/topics/aristotle 3. http://www. philosophypages. com/ph/aris. htm 4. http://jcmooreonline. com/2010/12/28/aristotles-enduring-contribution-to-scien ce-education-and-physics/ 5. http://www. iep. utm. edu/aristotl/ 6. http://galileo. phys. virginia. du/classes/109N/lectures/aristot2. html 7. http://www. valpo. edu/geomet/histphil/test/aristotl. html 8. http://plato. stanford. edu/entries/aristotle-biology/#LifWor 9. http://leavis. tripod. com/science. htm 10. http://www. experiment-resources. com/history-of-the-scientific-method. html 11. http://www. sciencekids. co. nz/sciencefacts/scientists/aristotle. html 12. http://www. historyforkids. org/learn/greeks/philosophy/aristotle. htm 13. http://www. mlahanas. de/Greeks/AristotleBiol. htm 14. http://www. thocp. net/biographies/aristoteles. html 15. Info from class 16. Physical Science Book

The Customer Behaviour Towards Hybrid Cars in the UK Dissertation

The Customer Behaviour Towards Hybrid Cars in the UK - Dissertation Example References 82 Appendix A: Questionnaire 88 Acknowledgement Without the continued emotional and financial support provided by my parents, I may have not reached the end of this journey. During my studies there were times when work commitments and intermittent financial stress made me believe that I would not be able to see this journey through. It was during these times, and many others, that my parents' words of encouragement and their confidence in my ability gave me the motivation to persist. No words of thanks can adequately express the depth of my appreciation and love. I would also like to seize this opportunity to personally thank my supervisor -----. I cannot express the extent to which his support and understanding allowed me to reach the end of this journey. His encouragement, support, understanding and, above all, his prompt, constructive and greatly appreciated criticism and feedback, were invaluable to the research, writing and completion of this study. Thank you. Abstract The area of brand equity has received significant research attention in recent years. An emerging debate addressed whether brand equity should be considered from a consumer-oriented perspective or a market performance-oriented perspective. While current literature has focused on building and conceptualizing brand equity, there is no consensus on how it should be measured and what constructs should be included in the measurement process. Therefore, there is an urgent need to identify and operationalize brand equity constructs in a way that allows researchers to empirically measure them, and effectively analyze the key factors associated with brand market performance. This study attempts to bridge this gap in the literature by defining and operationalizing specific brand... The area of brand equity has received significant research attention in recent years. As a result, current marketing research attempts to conceptualize, measure, and manage brand equity in a way that drives brand market performance, and helps firms in strategic decision making. Aaker (1991) proposed nine main issues to consider while analysing brand equity: 1) identifying the basis of brand equity; 2) creating brand equity; 3) managing brand equity; 4) forecasting the erosion of equity; 5) the extension decision; 6) creating new names; 7) complex families of names and sub-names; 8) brand equity measurement; and 9) evaluating brand equity and its component assets. Keller (1993) posited that companies are motivated to study brand equity for two reasons: one is financially-based to estimate the value of a brand more precisely for financial reporting purposes, and the other is strategy-based to improve marketing productivity. He argued that evaluating the brand in the minds of consumers is a prerequisite for brand market performance. Such a link is a core component of this study's proposed models. Also, an emerging debate has started to address whether brand equity should be considered from a consumer-oriented perspective or a market performance-oriented perspective. Motameni and Shahrokhi (1998) recognized the confusion and disagreement in conceptualizing and defining brand equity, and they also identified two perspectives or schools of thought: the marketing perspective and the financial accounting perspective.

What does cormac mccarthy argues about the connection between violence Essay

What does cormac mccarthy argues about the connection between violence and history - Essay Example s Statement: The purpose of this paper is to investigate Cormac McCarthy’s argument in his book Blood Meridian asserting that violence is related to history because all historical events are caused by violence. The story’s main protagonist is a nameless young man known only as â€Å"the kid† who was born in 1833 and runs away from home at the age of fourteen. In his wanderings across the American West, he gets involved with groups who indulge in vicious blood shed, and the murdering of Indians for their scalps. In the nightmarish world, he takes up innately violent professions when recruited by murderers such as Judge Holden who believes that violence forms the foundation of human nature and that war continues to exist at all times. Judge Holden says, â€Å"War endures. As well ask men what they think of stone. War was always here. Before man was, war waited for him. The ultimate trade awaiting its ultimate practitioner† (McCarthy 208). Similar characters whom the kid meets are Captain White and later Glanton and his gang with whom he goes on scalphunting rampages (Greenwood 50). McCarthy weaves together history and fiction, with some of his characters being real people who had appeared in historical accounts of travels with the scalp hunter Glanton. They include â€Å"the kid’s† fellow scalp hunters, the expriest Tobin, Marcus Webster, David Brown and John Jackson. The author â€Å"builds certain major fictional events in the narrative out of pieces of minor historical artifacts and strings certain major historical events together with his fiction† (Moos 25). In 1849 when the kid reaches Fredonia, in present-day Texas which had been the site of a land battle between the Mexican government and the founders of a separatist republic who had grabbed the land. Thus, Texas had been annexed by the United States government in 1845, and by 1849, the region was an area of conflict between Mexican governmen, native Americans, U.S. government and Texas (Greenwood 50).